What buyers are actually looking for
Fabrica · 10 June 2026 · 3 min read
The most common question from new sellers is: what should I build?
Build what you know is the honest answer. But if you want to know where demand is highest and supply is lowest, here's a reasonable summary based on what people search for.
Where the gaps are
Writing and content: generic "write better" tools are everywhere. Specific ones are not. "Writes LinkedIn posts in a B2B tone without sounding like a press release" is more useful than "helps with writing." Buyers know the difference.
Sales and outreach: cold email sequences, CRM automations, lead research workflows. Sales teams have budgets and a clear interest in tools that affect revenue. They are also, as a group, quite comfortable spending money. Worth noting.
Developer productivity: Cursor and Windsurf rules files for specific stacks. React, Next.js and Tailwind are reasonably covered. Vue, Django, Rails, Swift, less so. If you work in a less fashionable stack, that's not a disadvantage here.
Business automation: Make and n8n workflows for specific processes. Invoice handling, client onboarding, social scheduling. The more specific the use case, the less competition and the more a buyer trusts that it will actually work for them.
Research and analysis: Claude and ChatGPT setups for desk research, competitor analysis, summarisation. Knowledge workers pay well for tools that save them several hours of reading.
What the tools that sell have in common
A specific job. "Helps with writing" doesn't sell. "Writes weekly investor updates in under 10 minutes" does. Buyers are searching for solutions to actual problems, not capabilities in the abstract.
Platform specificity. Buyers filter by the tools they use. Build for Claude, Cursor or Zapier rather than "any AI platform." The latter sounds flexible. It reads as untested.
Immediate usability. No complex setup, no unlisted dependencies, no "you'll also need to configure X." Download and use in under five minutes. If it takes longer than that to get working, the listing needs better instructions or a simpler design.
The main thing
The best tools are built by people who do the work. Developers who use Cursor every day know what's missing from existing rules files. Marketers who live in their CRM know what automations would actually save them time. Founders who write their own content know which prompts produce something usable and which produce something that sounds like a cover letter written by a committee.
If you use AI tools in your actual work, you already know what's missing. Build that.
About the author
Fabrica
Part of the Fabrica team — helping builders list, sell and grow their AI tools on the marketplace.